Marketing 101 For Lawyers
In today’s competitive legal landscape it is important for lawyers to find a way to differentiate themselves from their competitors. While some lawyers will feel that their expertise and knowledge will speak for themselves, it is important to realize that while knowledge and expertise is extremely important, marketing will be what gets your foot in the door with new clients. Having a strong marketing presence will allow lawyers and firms to create and build upon relationships with clients that will make their practice thrive.
Build Relationships and Differentiate Yourself
With a strong marketing presence not only will lawyers build stronger relationships with clients but it also gives lawyers an opportunity to differentiate themselves from others who are practicing in their area. Through social media marketing clients will be able to get an idea of who you are, where you might be able to help them, and the dedication you have to serving the community. Lawyers will not only be able to show off some of their personality through social media marketing but maintaining a presence online will ensure that you are reaching the right group of clients that are looking for your services.
Importance of Marketing Tools and Website Design
While social media marketing is an important tool that lawyers should be taking advantage of, it is also important to realize having an optimized website to increase your Search Engine Optimization. Search Engine Optimization will allow your website to be as high as possible in the search results in various search engines which will help in building a client base. After clients discover your practice, most will begin doing research through Google or other search engines and having your website at the top of search results will greatly increase the likelihood of them finding your page. It is important to take time in designing your website because most potential clients will tend to pass on a lawyer if their website is poorly designed or looks to be thrown together. Everyone knows that first impressions are extremely important and it is not different when clients are viewing your website.
Client Retention
Utilizing and continuing to use marketing tools will also greatly increase the chances of client retention. Automated follow up communications, creating email newsletters, and having an updated blog with a subscriber functionality are key to stay connected with your clients and helps keep them aware of your practice so when they ever need legal assistance in whichever area you practice they are more likely to go back to your services. Building a new client base is always important to grow your business, but building and fostering long term relationships with your clients will play a big part in your success. Not only will you build very trusting relationships with your clients, they are also more likely to recommend your services to friends or family over other lawyers or firms.
For more information and tips on marketing for lawyers, email me at [email protected] or call me at (281) 694-5897 for a complimentary 30-minute consultation.